Promocionando grandes proyectos urbanos: cuestiones (trans)locales en Puerto Madero (Buenos Aires), 1989-2017

Guillermo Jajamovich

doi:10.5354/0717-5051.2018.46811

Abstract

Over time, Puerto Madero was associated to corruption practices and indicated as exemplification of a model of exclusive city. Faced with such negative representations, the Antiguo Puerto Madero Corporation deployed a series of initiatives inside and outside of the area in order to obtain consensus for its development and to avoid resistance to its advance. Based on qualitative methodologies and the analysis of primary and secondary sources and interviews, the article concludes that the development of large urban projects involves material and symbolic processes. Likewise, it postulates the need to dilute dichotomies between inside and outside of Puerto Madero by exploring how promotion and the external recognition also contributes to legitimize Puerto Madero in relation to the local and national audiences.

Promoting large urban projects

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