In search of beauty, between illusion(s) and efficiency(ies). The impact of advertising for cosmetic slimming products: The moderating role of social comparison strategies
The article discusses how media discourse, particularly advertisers, build some imaginary on the body that, from a psychosocial perspective, have an impact on the way audiences perceive their own physicality. Through the examination of a case-about the construction of female body image-there are examinetes the social comparison strategies deployed about these body media models and how these definitions affect gender identity and female audiences.
Radu, M., & Oprescu, M. (2009). In search of beauty, between illusion(s) and efficiency(ies). The impact of advertising for cosmetic slimming products: The moderating role of social comparison strategies. Comunicación Y Medios, (19), Pág. 85 – 98. https://doi.org/10.5354/rcm.v0i19.11097
