This paper analyzes the relationship between male identity and the aesthetic care of the body in a group of Instagram user publications. To do this, we work with 141 photos belonging to different male users of the network. Part of a theoretical axis that unites concepts of the studies of masculinities, the sociology of the body and some of the theories of postmodernity, a qualitative analysis is carried out, both of the photos and the texts that accompany them. The analysis shows that the users pursue a motivational and relational purpose with the publications. Also, masculine forms are observed, where the analyzed subjects become an object of sacrilege in the normative masculine body, thus stigmatizing their own self insofar as that idealized body does not fully and permanently repose.
Keywords:
Cult of body, instagram, Masculinities, postmodernity, Anthropology of the body
Ocampo Bernasconi, I. (2020). The masculine corporal itineraries in Instagram: Analysis of the new masculine identity forms in the consumer society. Revista Punto Género, (12), pp. 126–147. https://doi.org/10.5354/2735-7473.2019.56251
